A company providing car accessories and cleaning products wanted to diversify their business markets. The began to produce cushions for cars which could be used in the home or office too. When we began the project the company had chosen the name ‘Comfy Cushion’ after our initial research stage we felt that the name ‘Posture Cushion’ would suit better to the product and make its benefits more obvious to customers. An abstract spine shape was the basis for the logomark, which is accompanied by a modern typeface – Nexa.
Key Word Exploration