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Logos

5 Tips for Creating a Great Logo

1. Appeal to your target audience You should be able to picture a person that is part of your target audience. Literally give them a name, gender, job, salary, education & hobbies. Now work to please that person. 2. Be Unique Avoid obvious clichés and make your logo memorable. Your logo does not necessarily have to show […]

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Creating a John Lewis Ad in 3 Steps

Chances are that in the last few weeks you will have had a discussion about an advert that you have seen on TV. I would take a guess that conversation may have involved a certain penguin by the name of Monty? [youtube id=”iccscUFY860″ maxwidth=”1200″] In 2014 John Lewis is one of the most talked about […]

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